While social media influencers are often lumped together as a group, the truth is that they fall into different buckets.
Influencers in particular tend to land at different levels of follower count, and each of those levels has unique characteristics.
An infographic (below) from MediaUpdate, based on content from Acodez, covers five types of social media influencers based on number of followers.
The article explores what types of people tend to fall into the different tiers and what that means for marketers looking to partner with influencers.
Take a look at the infographic: