The most common approach senior marketers use to setting their marketing budgets is to create an annual budget based on previous year’s spending, according to a recent study by The CMO Survey. The report is based on data from a survey conducted among 2,791 senior marketers in August 2021 (94% of respondents are VP levels […]
Category Archives: Articles
New data from two phase 3 studies showed that the new anti-CD20 monoclonal antibody drug ubituximab is associated with significant improvements in multiple sclerosis functional composite (MSFC) scores in patients with relapsing multiple sclerosis (MS), one Measure of disability versus teriflunomide (Aubagio). The results were presented by Lawrence Steinman, MD, of Stanford University in California, […]
Hear NEW! Listen to the article Log in or register to access this feature! Here’s a quick litmus test for potential customer churn: When was the last time you texted a customer? Yesterday? Two months ago? Never? If you don’t communicate with customers via SMS, your company is just another provider – one of many […]
Editor’s Note: Find the latest COVID-19 news and guides at Medscape’s Coronavirus Resource Center. Alzheimer’s disease (AD) risk and susceptibility to severe COVID-19 share a common genetic mechanism involved in the immune response to viruses, researchers report. The results could lead to new treatment goals to slow the progression and severity of both diseases. Investigators […]
Hear NEW! Listen to the article Log in or register to access this feature! Email deliverability can feel beyond your control. This is especially true for B2B brands that have traditionally struggled with the mercury spam filtering behavior of corporate email servers and the IT overlords that control them. However, with Google Workspace and Outlook […]
Putting videos on website landing pages generally doesn’t increase conversions and sometimes degrades performance slightly, according to recent research by Unbounce. The report was based on an analysis of 35,000 Unbounce customer forms and click landing pages, some of which had no video, some had embedded videos, and some had background videos. The researchers found […]
Hear NEW! Listen to the article Log in or register to access this feature! If you want to master marketing today, you not only need to own information, but also track valuable data for your business. Knowing that a company has 100,000 faceless customers is not enough; It is important to understand what these people […]
SAN ANTONIO, Texas – Hypochlorous acid causes less pain than povidone iodine when used as a disinfectant before intravitreal injections, researchers say. Povidone iodine is the standard of care, but hypochlorous acid could be a viable alternative, at least for patients who find povidone iodine intolerable, said Robert L. Avery, MD, of California Retina Consultants […]
Hear NEW! Listen to the article Log in or register to access this feature! For years we have been living in a world that is heavily dependent on digital communication. Now the pandemic has managed to accelerate the shift from in-person sales and interactions to online – creating a growing need for digital people. So […]
Based on available clinical trial data, black patients show less improvement in visual acuity than white patients when treated with ranibizumab for diabetic macular edema. The racial difference disappears when the statistics are adjusted for factors such as HbA1c levels. However, the results raise questions that highlight the lack of ethnicity data in clinical trials […]