We’re a generation of social media users who can’t even go a minute without social media. Social media is so deeply engraved in our lives that we simply cannot function without it. It has expanded its network in our everyday life and has covered all areas of our life.
According to the Statista Research Department 2021 Report, there are 4.66 billion active internet users worldwide, that is 59.5 percent of the world’s population.
People are social beings and need the company of others in order to be successful in life. We are more likely to feel happy and healthy when we have strong connections. Connecting with others can relieve stress, anxiety, and depression, increase self-esteem, provide comfort and joy, prevent loneliness, and even extend your life. Social media makes the world smaller and builds relationships faster, and is also a great way to raise awareness about important topics.
Nowadays, not only do big brands, advertisers and publications use social media, but also influencers, aspiring entrepreneurs and marketers regularly use social media for their companies. Having a lot of followers will allow you to interact with more people and get feedback on your posts and your account. This creates opportunities to grow your business in ways that you have never imagined before. Hence, social media platforms are the best choice for people to grow their audience.
The use of social media platforms offers innumerable advantages. Some of the advantages are as follows:
- It helps you build brand awareness
- It brings your brand to life; gives it a human touch
- It increases the traffic to the website
- Improves search engine rankings
- It helps you stay in the audience’s minds by posting regularly
- It helps in creating leads
- It focuses on maximizing sales
- It helps to get in touch with the influencers
- It supports the procurement of content
- During the crisis, it is one of the best ways to deal with communication on the social media platform
- It leads to better interaction with customers and audiences
Most of you want thousands upon millions of followers on your social media page. But what is the procedure to achieve it?
Here are 15 hacks to increase your social media followers:
1. Identify the audience
In the world of social media, every type of network has a specific audience. It will then be easier to choose the platform that works best for your business and the audience you want to reach.
Let’s take a look at all of the major social networking sites.
Facebook: People with higher incomes are the majority of users. Female users make up more than half of all users, and most of the users are browsing on their mobile devices.
Twitter: Twitter users tend to be older and have higher incomes, although the gender distribution is evenly divided between men and women. It also has a global audience.
Instagram: Instagram tends to attract a younger, well-educated audience with a lot of female users. The users also come from very different income groups.
Youtube: YouTube users are mostly millennials and much of what they see is determined by YouTube’s recommendation engine. Men make up the bulk of YouTube users and mobile devices are preferred.
2. Add pictures, infographics and videos
Make your post visually appealing by adding images and infographics. A picture is worth a thousand words; Hence, bold, colorful graphics help us attract audiences much better.
Videos are the most effective and engaging type of content on social media. Upload videos to your account regularly to maximize engagement.
3. Be active to respond to social media
Staying proactive on the social media platform is one of the most important hacks to staying on top of the world. We live in a time when people don’t have the patience to wait long and therefore audiences look for an answer within a few hours. On Facebook, 85% of users expect an answer from you within six hours of asking a question, while on Instagram 78% of users expect an answer within an hour. on Twitter, 64% of users expect a response within 30 minutes.
4. Update your profile and cover pictures
One of the best and most viewed components of your social profile are your profile pictures and banners. People often follow the habit of using the same profile picture for years; because they feel comfortable in it. However, if you want to stay relevant, you’ll need to update your profile and cover photos.
How often should you update it?
It’s always a good idea to update your pictures as the season changes. With updates on special occasions like Christmas, Diwali shows that there is a real person behind the brand, making your business appear trustworthy and personal.
Although it is recommended that you change your profile picture, make sure you keep the same profile and cover picture on all social media platforms.
5. Connect with the audience
Find out what your audience needs, what they are looking for, and offer them solutions. The persona of the buyer would come in handy here, profiling your prospects and listing their requirements. When you choose to publish and share content on each network, consider the reasons your audience uses each, and then develop a plan to consistently publish and share the type of content that appeals to them.
6. Post trending content
Publish content that is trending on the internet, be it a social topic or entertainment material. Be quick enough to post the trending topics so you always pop up in the trending section and more and more people can see you.
7. Use hashtags and tag people
Tag other users in your content as a social media marketing technique that can help you get more followers as these experts’ audiences will be interested in your field.
8. Use entertaining and entertaining content
People want variety on social media, posting the same old regular stuff could be boring; so you have to post something bizarre; humorous and entertaining in nature so you can get people excited about your contribution.
9. Paid advertising
It is always worth trying paid advertising to increase your followers if you have enough budget. To help you address the right target group, all major social media networks offer paid advertising. However, do not focus your advertising strategy on self-promotion, but on engagement.
10. Guest blogging
You must always allow guest blogging. Guest blogging helps others get to know your brand and expand your reach. In addition to allowing guest blogging, you should also allow guest blogging, which links your profiles in guest blogging on other websites.
11. Add social media share buttons
The number of people who have shared the information on social media is shown through the social share buttons. They inform the website owner about which social media platform is contributing the most to the website’s success. It’s also an excellent predictor of what type of content people like.
12. Run competitions and giveaways
Run viral contests and freebies as another social media marketing strategy to grow your following. People love freebies, and they flock to freebies in droves to increase your traffic and followers.
13. Connect with influencers
Since influencers have a large network of dedicated fans who are influenced by their decisions, companies are increasingly using influencers to promote their brands. But how can you contact them?
You have to find them first. To filter your results, just enter a topic and hit the Influencer tab. Then start cultivating relationships with influencers to build their trust in your brand. Don’t bother them with requests to distribute your things; This will turn them off. Instead, show your enthusiasm for your business by sharing information from your own networks, subscribing to their blog posts and leaving thoughtful feedback, and referencing them in your content and tagging them when published. Only until you have built a safe relationship based on mutual trust can you ask them to promote you.
14. Post regularly
Regular social sharing ensures that your material is seen by as many people as possible. However, determining how often to post is not easy.
For best results, post on Facebook 1-2 times a day, Twitter 5-10 times a day, Instagram 1-2 times a day, and YouTube once a day.
15. Quality over quantity
Last but not least, always favor quality content over quantity. Make sure the content you post has meaning and is related to a broader goal. Instead of bombarding audiences with content from competing brands, focus on innovation. Audiences are always drawn to a brand that creates a niche for itself in the market through its authenticity.
Would you like to learn how to post on social media? Register for a digital marketing course today.