How one can create a social media publish

According to the Statista Research Department report from September 2021, 2,853 million people use Facebook, 2,291 million people use YouTube, 2,000 million people use WhatsApp, and 1,386 million people use Instagram worldwide. The growing reliance of people on social media shows how social media is attracting people’s attention on a daily basis. Using social media is just as important as doing our everyday tasks like brushing teeth or bathing.

Social media has become one of the main weapons used by brands and advertisers to acquire an audience as it helps to reach large numbers of people within seconds of an ad being posted. It also cuts your costs and ensures that your ads reach your potential audience.

So how do brands apply on social media?
The majority of brands create social media posts to get audience attention. First, they can be made at a lower cost; Second, it is very easy to win the audience with its presence as it is available with just a swipe.

A social media post gives you a full summary of the product or service that you want to promote. The more detailed and well researched your post is, the more effective it is. Many social media marketers share the same social media post across multiple social media channels, which may not be very productive. All social media platforms are unique in their own way and have their specific target audience, so the one-size-fits-all concept doesn’t work here.

1. Benefits of social media posts

• Helps with faster and easier communication.
• Helps to increase brand awareness and visibility.
• Allows us to get higher rankings on search engine results pages.
• Builds brand loyalty and goodwill.
• Creates public relations, which in turn helps to establish the brand.
• Extends the reach of the audience.

2. Points to consider when creating a social media post

Research is critical to creating an effective social media post. It gives you a way to get to work so you don’t get distracted. You can begin your research by giving your social media post an outline and then starting your research.

Using fancy and unique words sounds very fashionable and hip, but if you want to reach the majority of your potential customers, you need to use language and words that are easy to understand. Hence, you need to use simple language and normal words to help people understand what you are aiming at.

The use of normal text becomes very monotonous and often the audience loses interest when they go through a large amount of text information. The use of images and videos breaks the monotonous tone of the text and brings a breath of fresh air to the audience.

Nowadays, people want instant results and feedback. If you give long and bulky details, the audience will get bored and will quickly wipe your post away. Hence, all you need to do is add relevant information and keep it short and simple.

• Add a call-to-action button

Your only goal in creating a social media post is to take an action – be it increasing website traffic, sales, leads, or brand awareness, you need some kind of action button to check the conversion rate. A call-to-action button serves as an action hero; which triggers the code and helps us to analyze how many people are actually interested in our product / service.

3. 10 steps to creating a social media post

• Step 1: identify the concept

The most important step is to identify and analyze the concept on which you want to create the post. How you want to present your concept and which information and points you want to add are all strategically determined at this point.

Also, based on the concept, choose your target audience. Conduct target market research through interviews, surveys, and analysis to identify the demographic information to create the buyer’s personality.

Select the tool you’d like to use to create your social media post. Choosing a tool is one of the essential steps in creating a social media post. There are a wide variety of tools on the market, you need to choose a tool that suits your needs and gives you the best possible result.

Tools for creating social media posts

• canvas
• Adobe Spark
• Pablo from Buffer
• Designer
• Snap

• Step 4: choose the dimensions

Review the dimensions required to create a post. Ideally, 1: 1 is the dimension for a social media post. You can choose the dimensions as 1080×1080 or 120×120; Just make sure they meet the 1: 1 ratio criteria.

Choose a background that matches the concept you want to present. The background needs to be as simple as possible without too many elements as this will serve as the basis for our post.

Place the logo of the company you are creating the post for. Remember that the logo size shouldn’t be very large. It should be clearly visible, but not cry out for attention. Ideally, it should be placed on any corner of the post.

• Step 7: place creatives

A picture is worth a thousand words. There is a good reason for this saying; on social media platforms people don’t have the patience to read all the text information, they want to take a look at the post and then move on. Hence, images, infographics, and gifs are powerful attention grabbers that explain everything about the post in seconds.

Heading

• Use a heading with a maximum of 60 characters.
• Use numbers in your headlines as they will help you get engagement.
• Ask a question, trigger curiosity or emotion.
• Create urgency in your words so the audience can act quickly.

You can also create a subheading (15 words maximum) to give readers another reason to click.

contents

• Add 50-60 words of content and nothing more as the audience won’t be very interested in reading long texts. Keep your information on point and crisp.
• Always use the active voice over the passive voice as the active voice encourages conversation that is more in nature.
• Put your audience first; Use them in place of us or us.
• Make sure your copy matches the visual content to get a clearer message across.

Adding special characters, emojis and hashtag

Special characters and emojis improve visual performance and make your text stand out, but don’t overdo it by adding all of the elements at once.
Using trending hashtags increases the visibility of your post. Add hashtags according to the social media platform you want to post your post on.

• Step 9: font and color setting

Decide on the font that you want to keep for the post and stick to the same font throughout. Consistency is key to keeping our website looking professional. Proper use of fonts that complement your post proves crucial to attracting audiences. The color setting for a social media post can be crucial for the marketer. Always stick to the brand’s color palette as brand awareness increases 80% if we use a stable color scheme throughout.

• Step 10: check alignments

The alignments are the aesthetic of the social media post. The overall picture of the social media post and its visual theme act like a magnet for customers.
The core message or image should be in the middle of the post. There should be the correct and equal spacing on all edges. The text and any elements should not run over the margins as this disrupts the overall layout of the post.
Once all of these elements have been added and corrected, your post is ready to be published on social media platforms.

The 10 steps for creating a social media post above will explain the details behind the basics of making a social media post. The social commitment does not end with a social media post; this is about maintaining the regularity of the posting on the social media platforms.
There is a growth of art on social media so don’t be afraid to experiment with anything, you never know when your idea will be clicked and become a sensation overnight.

Would you like to learn how to professionally create a social media post? Sign up for a digital marketing course.