Customer expectations change every day. When it comes to digital marketing, your company may be content to keep the status quo going – but it doesn’t get comfortable. If you don’t do anything, you may soon have to catch up with the competition. The digital landscape is evolving at an incredible rate. In fact, IDC predicts that the connected person will interact with their connected device every 18 seconds on average by 2025. And the digital transformation in marketing will be at the forefront of this development. Failure to prepare your business for market changes and changing expectations can have disastrous effects on future growth.
The good news is that there is no better time to do something than now. If you’re still on the fence, consider the risks. To help you innovate, we’ve outlined five risks when it comes to your digital marketing strategy.
1. The competition comes for your customers.
You knew the competition is always coming towards your customers, but now you have an advantage. You take action. Your competitors rely on cutting-edge technology that will lead your company to success in the long term. With the right digital marketing tools, not only can you attract new customers, but also digital savvy customers who may be upset by your aging technology. Customer demands will continue to change. The best advice is to switch with them.
2. Less efficiency, less effectiveness.
Your marketing team needs to be efficient and effective to be successful. Fast, flexible campaigns across all channels should not only be a “nice to have” in digital marketing, but are necessary in order to create great customer experiences. But relying on the support of IT or agencies to run a campaign is not complete proof. Empower your marketing team with the modern marketing automation tools needed to get campaigns up and running quickly. The change will not only improve customer loyalty, but also help you save efficiency and effectiveness.
3. Campaigns should have an impact. Or they will be forgotten.
When you reach out to the right customer at the right time about topics or business solutions that interest them, you will gain (and earn) customer loyalty. Customers want content that speaks to them directly. If you cannot manage and launch relevant and interesting campaigns quickly, you will not only lose the customer’s attention, but also their business. Help them find out what they want to know with agile, personalized campaigns that scale across all channels.
4. Talents may be looking for greener pastures.
Clunky, outdated technology doesn’t attract innovative new talent. Today’s workforce is competitive and marketers are looking for a place to work that will help them be both agile, efficient, and have ample time to develop exciting new ideas. With robust, easy-to-use marketing technology, your marketing team can innovate and make a better contribution to overall sales. Getting them bogged down with labor-intensive technology is not only inefficient, but can have a profound effect on work ethic and, in the long run, business growth.
5. Customers are drawn to better experiences.
After all, today’s digitally savvy customers have options. You no longer depend on old purchases to make decisions. They want experiences that are quick, easy, and convenient. And they want to be enthusiastic and get involved with relevant content on multiple channels and on the go. It will not be easy to satisfy them and continuous improvement will be required. Using robust marketing technology that will grow with your business and evolve with customer needs is your best bet to stay competitive in today’s marketplace.
Now is the time to take action. It’s not too late to catch up with your competition, even if they are more advanced in the digital transformation. A small marketing team with limited resources can go a long way with the right marketing tools. So get out of the status quo and defend yourself with better customer experiences. Find and retain the right customers at the right time. Get to know them during their customer journey and provide them with relevant content to help them choose. And all with agile, automated marketing technology that helps you take a campaign from zero to sixty with just a few clicks.