Entry-level salaries in the US are expected to increase an average of 3.8% in 2022 for professional professions, with “Digital Marketing Specialist” positions being among the top 10 most in-demand – and an expected wage increase of 5, 6% – according to the salary for 2022, includes guidance from Robert Half.
The annual guideline reports forecast starting salaries for over 500 positions in seven specializations, including marketing and creative industries.
In addition to projected salaries, the guide looks at employment trends in each country; Data on discounts and benefits; and Insights on Diversity, Justice and Inclusion (DEI).
The following are just a few of the study results reported in the 2022 Guide:
Marketing and creative directors said it took an average of over three weeks to fill non-management positions.
More than a third of marketing and creative professionals said they wanted to find a new job, largely because of the raise.
47% of employers in the marketing and creative industries offer their employees more paid time off.
The 2022 Salary Guide’s interactive data presentation allows you to select the city closest to you to automatically adjust starting salaries based on regional cost of living, talent availability and other factors.
For example, the national midpoint salary for a content strategist is $ 78,750, but those in Los Angeles could expect a midpoint salary of $ 104,738.
Here is a selection of cities where entry-level salaries for marketing and creative positions are above the national average:
- St. Louis: + 0.5%
- Minneapolis: + 7%
- Miami: + 10%
- Austin: + 11%
- Chicago: + 24%
- Los Angeles: + 33%
- Washington DC: + 33%
- Boston: + 34%
- New York: 40.5%
- San Francisco: + 42%
Below are additional study results and graphs from Robert Half’s 2022 Salary Guide highlighting general employment and perks and performance trends, as well as salary-related results for marketers and creatives.
National employment trends
The job market is dynamic and focuses on flexibility, retention and the need for new skills. This is expected to remain unchanged in 2022.
Employees feel particularly empowered:
Accordingly, employers take steps to attract and retain employees:
Advantages and advantages
In a candidate’s market, benefits and perks can be just as important as salary in attracting and retaining top talent. The benefits employees want most include flexible working hours and remote work opportunities.
And here are the perks that businesses in general offer – and the ones that workers want most:
Salaries: Marketing and Creative
It is not surprising that the digital transformation of companies has accelerated due to the ongoing pandemic and that digital marketing and advertising roles are particularly in demand.
Below are the national averages of entry-level salaries for digital marketing functions:
The full report provides detailed information on Marketing and Creative Salaries for the following categories:
- Design and production, including management, digital and UX roles
- Content development and management
- Advertising and marketing, including agency, corporate, and digital roles
- public relation
Discover the wealth of information in Robert Half’s Salary Guide 2022 for these categories and more.
About the research: The data referenced in the salary guide is based on online surveys developed by Robert Half and carried out by independent market research companies in 2021. Respondents included executives, officers, and small (20-249 employees), medium (250-499) and large (500+ employees) private, public, and public organizations in the United States.
