Author Archives: admin

Three years into the pandemic, Covid-19 is still going strong, causing wave after wave as case numbers soar, subside, then ascend again. But this past autumn saw something new—or rather, something old: the return of the flu. Plus, respiratory syncytial virus (RSV) — a virus that makes few headlines in normal years — ignited in […]

A recent study published in the journal PLOS Medicine examined the effectiveness of booster doses of coronavirus disease 2019 (COVID-19) vaccines in protecting vaccinated young adults against severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) infections during the dominant period of the Omicron BA.1 variant. Study: Booster vaccination protection against SARS-CoV-2 infections in young adults during […]

People can’t buy from you if they don’t know your brand exists. That’s the purpose of brand awareness — to help people recognize and recall your business when they need you. Making sure people know and remember your brand is where to use content marketing to build brand awareness. Understanding Brand Awareness Brand awareness is […]

Emergencies happen anywhere, anytime, and sometimes physicians find themselves in situations where they are the only ones who can help. Is There a Doctor in the House? is a new Medscape series telling these stories. Dr Jesse Coenen It started as a mountain biking excursion with two friends. When we drove into the trailhead parking […]

Early retirement can accelerate cognitive decline among the elderly, according to research conducted by faculty at Binghamton University, State University of New York. Plamen Nikolov, assistant professor of economics, and Shahadath Hossain, a doctoral student in economics, both from Binghamton University, examined China’s New Rural Pension Scheme (NRPS) and the Chinese Health and Retirement Longitudinal […]

There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business. However, that doesn’t mean your efforts are futile. Far from it. For 85% of businesses that use it, content marketing performs […]

Measurement of the proximal adenoma detection rate may be an important new quality metric for screening colonoscopy, researchers propose in a study that found proportionately more adenomas detected in the right colon with increasing patient age. As patients age, in fact, the rate of increase of proximal adenomas is far greater than for distal adenomas […]

In a recent study posted to the bioRxiv* preprint server, researchers at Columbia University characterized reciprocal and non-reciprocal T-cell responses against severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). T-cell immunity is essential for positive clinical outcomes of SARS-CoV-2 infection. Hence, T-cell-focused cellular immunotherapy or vaccination might prove instrumental in enhancing coronavirus disease 2019 (COVID-19) protection […]

LinkedIn is a fantastic medium for extending your reach, positioning yourself as a thought leader, and building your personal brand. However, to get the most out of this platform this coming year, you need to understand the key pillars required to create a winning LinkedIn marketing strategy. And that’s what this article is all about– […]

Readjudication of mortality data from the FOURIER trial suggests a higher risk for cardiovascular death with evolocumab (Repatha) among patients with established atherosclerotic cardiovascular disease than originally reported for the first-in-class PCSK9 inhibitor. The Restoring Invisible and Abandoned Trials (RIAT) investigators launched this review in 2018, citing “significant inconsistencies and misreporting” between information in death […]