Category Archives: Articles

Scientists have found microbes living in the charred soil that wildfires leave behind. They don’t know how to manage some fungi and bacteria to thrive when everything else has died, but a new project aims to change that. UC Riverside scientists will spend the next three years studying the traits that allow soil microbes to […]

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! How do you know you’ve created a great piece of content? Pageviews? Social shares? A thumbs up from stakeholders? Those are all strong indicating metrics; but deep down, we all wish our content generated more […]

You’ve probably heard the terms, inbound traffic and outbound traffic. This is an important concept to understand because it applies to everything you do with paid marketing. In our Paid Traffic Mastery course, we teach the core concepts you need to win with paid traffic. And understanding what inbound vs outbound traffic is, is a […]

DENVER – Neurocognitive and psychiatric symptoms of mental illness, including posttraumatic stress disorder (PTSD), are alarmingly high among patients who have previously had COVID-19 – even among those who were not hospitalized with the virus, new research shows. The findings are from an online survey of more than 800 respondents. “Regardless of how long ago […]

In a recent study posted to the bioRxiv* pre-print server, researchers investigated the effect of severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) exposure on the severity of influenza in ferrets. Study: Influenza infection in ferrets with SARS-CoV-2 infection history. Image Credit: Harald Schmidt/Shutterstock Background In the past two years since the onset of coronavirus disease […]

lists NEW! Listen to article Sign in or sign up to access this audio feature! No worries… it’s FREE! Email remains one of the most direct and effective channels for communicating with customers, and email open rate is the most common metric that marketing departments use to measure email campaign success. But Apple iOS 15’s […]

There are three primary temperatures of traffic. It’s important to think about each type as you build your digital marketing strategy. If you’ve heard Ryan Deiss talk about how dating and marketing are similar, you’ll get these right away. If not…keep reading! You’ll see how easy it is to turn cold leads into hot leads. […]

In the opinion of Seemal R. Desai, MD, dermatologists are obligated to tell their patients with melasma that their condition is a chronic disease with no cure. “We have to set expectations upfront, because you know all the history,” Desai, founder and medical director of Innovative Dermatology in Dallas, said at the annual meeting of […]

How the ‘second brain’ – the enteric nervous system in our gut – communicates with our first brain has been one of the most challenging questions faced by enteric neuroscientists, until now. Image Credit: Flinders University New research from Flinders University has discovered how specialized cells within the gut can communicate with both the brain […]

B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2. The report was based on data from a survey conducted between January 17, 2022, and January 25, 2022, among 115 B2B marketing professionals. Respondents say the most […]