After Stanford professor Jeffrey Pfeffer underwent surgery years ago, he kept a folder labeled “Blue Shield Troubles”. When Pfeffer got the offer to work with the polling firm Gallup, he suggested a study of how much time Americans spend on the phone with their health insurers. Gallup agreed. Your result: We call our health insurance […]
Category Archives: Articles
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Hear NEW! Listen to the article Log in or register to access this feature! Agile marketing has gained serious importance during the COVID-19 pandemic by allowing marketers to adapt faster to extraordinary market changes. While many people often look at agile through an “IT only” lens, the reality is that the practice is versatile and […]
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OMAHA, Neb. (AP) – The Nebraska attorney general said Friday that he would not take disciplinary action against doctors who prescribe controversial off-label drugs to treat and prevent coronavirus infection as long as they get patient consent and don’t do this. t engage in misconduct. Attorney General Doug Peterson’s office released a legal opinion stating […]
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According to recent research by SharpSpring and Ascend2, the key areas where marketing tools could be improved are their integration with other technologies, their data integration, and their pricing. The report is based on data from a survey conducted among 187 marketers in July 2021. About 27% of marketers say integration with other technologies is […]
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A mainstay of prostate cancer treatment is depriving it of androgens, the hormones that make it grow. The testes are the main source of these hormones, so treatment can either be surgical removal of these organs or the use of drugs to block their hormone production. Over time, some prostate cancers become resistant to these […]
The most common approach senior marketers use to setting their marketing budgets is to create an annual budget based on previous year’s spending, according to a recent study by The CMO Survey. The report is based on data from a survey conducted among 2,791 senior marketers in August 2021 (94% of respondents are VP levels […]
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New data from two phase 3 studies showed that the new anti-CD20 monoclonal antibody drug ubituximab is associated with significant improvements in multiple sclerosis functional composite (MSFC) scores in patients with relapsing multiple sclerosis (MS), one Measure of disability versus teriflunomide (Aubagio). The results were presented by Lawrence Steinman, MD, of Stanford University in California, […]
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Hear NEW! Listen to the article Log in or register to access this feature! Here’s a quick litmus test for potential customer churn: When was the last time you texted a customer? Yesterday? Two months ago? Never? If you don’t communicate with customers via SMS, your company is just another provider – one of many […]
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Editor’s Note: Find the latest COVID-19 news and guides at Medscape’s Coronavirus Resource Center. Alzheimer’s disease (AD) risk and susceptibility to severe COVID-19 share a common genetic mechanism involved in the immune response to viruses, researchers report. The results could lead to new treatment goals to slow the progression and severity of both diseases. Investigators […]
Hear NEW! Listen to the article Log in or register to access this feature! Email deliverability can feel beyond your control. This is especially true for B2B brands that have traditionally struggled with the mercury spam filtering behavior of corporate email servers and the IT overlords that control them. However, with Google Workspace and Outlook […]