Category Archives: Articles

The distinction between content marketing and content strategy is subtle because the two concepts work together. Once you figure it out, you can use them as the one-two punch to help grow your brand.  This post explains content marketing and content strategy and gives advice for using both to benefit your business. The Difference Between […]

Internists experienced many of the usual ups and downs regarding nonclinical matters in 2022: Compensation was up, but satisfaction with compensation was down; the percentage of internists who would choose another specialty was up and time spent on paperwork and administration was down only slightly. A year that began with the COVID-19 Omicron surge ended […]

A scientific team from the University of Barcelona and the CIBERobn has designed a strategy to fight obesity and diabetes in mice through ex vivo gene therapy which consists of implanting cells that have been manipulated and transformed in order to treat a disease. This is the first study to apply the ex vivo gene […]

Artificial intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet. Since […]

MANNHEIM, Germany — Contrary to expectations, individuals with familial hypercholesterolemia (FH) have rates of overweight and obesity that mirror the general population — rates that appear to have a substantial impact on these patients’ already increased risk of coronary artery disease, a registry analysis suggests Data on almost 36,000 individuals with FH were collated from […]

1. Use hot water bottles to lower your core temperature Using a hot water bottle might sound like a strange way to combat heat, but James the sleep geek recommends raising your core temperature slightly by placing a luke-warm hot water bottle on your feet thirty minutes before bed; that way, when you go to […]

Discover the secret to winning your customer’s attention and provoking action with the first ingredient in our 5-part sales formula. Utilize this ingredient to agitate your customer’s pain point or speak to their aspirational state in such a way that they are compelled by the message where they… Stop. read it And move on to […]

Sotagliflozin, a novel agent that inhibits sodium-glucose cotransporter (SGLT) 1 as well as SGLT2, received marketing approval from the US Food and Drug Administration (FDA) on May 26 for reducing the risk for cardiovascular death, hospitalization for heart failure, and urgent heart failure visits in patients with heart failure, and also for preventing these same […]

When the University of Kentucky Markey Cancer Center earned a designation from the National Cancer Institute (NCI) in 2013, it instantly established Markey as one of the top cancer research centers in the US The distinction is only awarded to centers that meet the NCI’s rigorous standards for research in cancer treatment, diagnosis and prevention. […]

In the world of digital marketing, data is king. With so much information available, it can be overwhelming to try and make sense of it all. One of the best ways to gain insight into digital marketing trends is through the use of graphs. Graphs can help to visualize complex data sets and identify patterns […]