Have you noticed that it’s always the things that you don’t attach much importance to that can change the whole game for you? Email marketing is considered one of the underdog channels of digital marketing and is often marginalized. But this is wrong.
It’s one of the most effective channels of digital marketing, and Digital Ready’s digital marketing course is here to teach you all the basics.
Why is email marketing important?
According to a survey, up to 59% of recipients are influenced by email when making purchase decisions. When used intelligently, email marketing can generate many leads that can ultimately lead to sales.
Email marketing is something that is not going to go away anytime soon as it not only helps you maintain your customer base but also has a personal perspective.
Benefits of Effective Email Marketing
The advantages of email marketing are:
Easily deliver targeted messages to your audience
Email works very well for brands getting information about their subscribers. You can then send them informative emails and increase their sales.
Cost efficient
The main reason most companies invest in email marketing is because of the high return on investment. There is so much you can do with the bare minimum.
Reach an audience that has already been invested
Email marketing enables much higher conversion rates because a company only targets those who already have an interest in their brand.
Generate traffic for your websites
With email marketing campaigns, you not only drive traffic to your website, but also improve your SEO score.
Collect feedback and surveys
Having a good knowledge of the customer experience is very valuable if you want customers to keep interacting, engaging, and shopping with your brand, and emails are very helpful with that.
How Can Digital Ready Help You Generate Leads Through Email Marketing?
Our Digital Marketing Certificate Course will help you become a professional in email marketing in the following ways:
1. We’ll teach you the basics of email marketing
From newsletters to the introduction of new deals or offers and everything in between falls under this form of marketing. Effective marketing emails turn prospects into customers and one-time buyers into loyal fans.
We’ll help you learn everything. There’s a lot behind an email campaign. From setting up an email autoresponder to creating the perfect email to scheduling emails to be sent when the times are tight, we’ll guide you through everything.
2. We’ll show you how to set up your email autoresponder
Most email marketing services (Sendinblue, Mailchimp, etc.) offer some form of autoresponder function. The difference between the services is the level of complexity of this function. In addition, an email autoresponder is marketing automation at its simplest.
You need to learn how to set it up yourself as it is a great email marketing tool and will help you make yourself so much more efficient. With the help of an autoresponder, you can:
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Passively send important messages to subscribers
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Move leads down the marketing funnel
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Send tailored messages to specific segments of your email list
3. We’ll show you how to develop the perfect email marketing strategy
An effective email marketing strategy can be critical to achieving your overall marketing goals. It offers a ton of opportunities for marketers looking to expand their audience.
According to a survey, 87% of business to business (B2B) marketers use email to distribute their content. Additionally, 77% of them use email newsletters as their preferred content type. These statistics clearly show the importance of email in marketing.
4. We will familiarize you with various email marketing strategies
A well-designed email marketing strategy can help you increase conversions and increase your sales. And when done right, the ROI of email marketing can be high, as we mentioned earlier.
But as we all know, so much email gets into our inboxes every day. So the inevitable question is: How do you set your email apart from the ocean of emails? The answer is simple, a great email marketing strategy.
You also need to know how to test your email. This saves you from typos, errors, bounces, and other types of problems that could have been avoided by sending test emails before the official email.
So, in addition to teaching you the different email marketing strategies, we’re also teaching you how to test different emails and see how they perform.
5. We’ll show you how to set up an email marketing campaign
A successful email marketing campaign will drive recipients to take action, engage with your business, and ultimately help you generate more leads and sales. Before you can run a successful email marketing campaign, however, there is some prep you need to do.
This prep work includes creating an email list, setting your goals, understanding what types of emails are best for your campaign, researching your target audience, and more.
After you finish our course, you can do all of these things yourself and develop a strategy to help you achieve your goals.
6. We’ll show you how to capture leads with landing pages
Effective landing pages encourage action by those who respond to your ads and marketing campaigns. Landing pages can serve a variety of purposes, but they perform best when they are written and developed to achieve a specific goal.
In the case of e-mails, a target page for e-mail capture is expressly created in order to prompt the visitor to enter an e-mail address. We’ll show you how to create the perfect landing page for it.
7. We’ll teach you how to write the perfect email for your purpose
The challenge for most writers is to get and keep their readers’ attention. E-mail is not fundamentally different from traditional written correspondence. What sets e-mail apart from other business correspondence is its informal, chatty tone and fragmentary sentence structure.
We’ll teach you everything, don’t worry.
diploma
Email has so much potential and can be used in a number of different ways, some of which are listed above. These are highly effective packs of information that require very little investment on your part, but can work wonders for your business.
Email marketing should therefore not be taken lightly, but should be honored. Join us today and learn about email marketing from the experts.
