Artificial Intelligence has been creating headlines in all the sectors of our lives for quite some time. It has expanded to sectors such as finance, advertising, information technology, medical, retailing and digital marketing too is not left unaltered.
Artificial Intelligence(AI) has given birth to a new intelligent machine that thinks, responds, and executes activities just like humans. AI is capable of doing extremely specialized activities such as robotics, speech and picture recognition, natural language processing, and problem-solving, among others. In this blog, let’s focus on some of the top benefits and uses of Artificial Intelligence in Digital Marketing.
Top Benefits and Uses of Artificial Intelligence in Digital Marketing
1. Aids in Content Creation and Distribution
Artificial Intelligence streamlines content development and distributes it for you. AI can deduce your personality from your social media posts’ emotional content. It then takes on your brand’s voice to create content that sounds like you and resonates with your target audience. AI can also assist you in identifying your best-performing content, planning for future content, repurposing material, and distributing it across all of your business platforms.
2. Target Potential Customers
Better outcomes can be achieved by incorporating audience analytics into your website’s AI software. After artificial intelligence identifies potential clients, it displays the most relevant content to them at the most efficient times. You can boost the success of your brand by consistently offering relevant material to your customers. Using artificial intelligence to track your customers’ preferences and behavior will help you better understand how to best appeal to them.
3. Creates Personalization
AI can forecast future outcomes for new consumers using data from previous customer journeys. This technology predicts client behavior using information gleaned from previous brand interactions. AI can use the product ratings and reviews you’ve left, the devices you’ve used to watch movies or download ebooks, and everything you’ve asked based on your interests, past purchases. It can also send customized automated emails to your customers and increase the targeting of your social media ads. In your marketing strategy, make sure to include planned and automated customer journeys. This program will assist you in accelerating the growth of your leads.
4. Reduced marketing expenses for the best return on investment
Targetable is far less expensive and use artificial intelligence to maximize your return on investment. AI-assisted automation saves time and money while improving the customer experience’s personalization and efficiency.
Chatbots is one of the greatest inventions of AI. Customers enjoy round-the-clock customer service and prompt response. To handle frequently requested queries, implement an AI chat capability to your website. It will also save you and your staff a great deal of time by eliminating the need to repeatedly answer the same questions.
6. Smart Advertising
Using artificial intelligence to support your social media initiatives is a game changer. Artificial intelligence software provides for a comprehensive online examination of your business and its patrons. It efficiently analyzes demographics, micro trends, keeps an eye on the budget, thus offering you a more economic and focused audience.
7. Dynamic Pricing
AI uses dynamically set product prices based on demand, availability, client profiles, and other criteria to maximize both sales and profitability. If you’ve ever looked for a flight and then returned to buy it a few days later only to find the price has gone up a few hundred dollars, you’ve experienced dynamic pricing at work.
8. Search Engine Optimization
AI-assisted search may detect misspellings and propose alternatives, as well as be impacted by your previous browsing or purchase habits. For example, when a user searches for “pizza” on their phone, most search engines assume they’re seeking for pizza within a few miles, rather than researching pizza in general.
9. Optimizing Best Timing and Social Media Platform
Based on each encounter with the brand, AI-powered software can automatically determine the channels with the best chance of success in real time. When it comes to getting the most of your marketing campaigns, timing is equally crucial. Again, AI replaces guessing, experimentation, and reliance on industry norms like “the optimum time to publish on Instagram is Monday between 10am and 2pm.” For each individual consumer, AI scheduling software can automatically compute the optimal times to post promotions on each marketing channel.
10. Better Business Intellect
Testing and analyzing the best business model for your brand could be a little tricky as it will consume a large amount of your time and efforts. We can automate predictive analytics with artificial intelligence, allowing models to go into production considerably faster than traditional business intelligence models. The models “learn” and modify as fresh data is assimilated. This continuous feedback loop enables higher performance in a shorter time frame with more accuracy.
Are you still using traditional business for your brand? It’s high time to switch to incorporating Artificial Intelligence for your brand and your business. Schedule a demo with our expert to know more.