Global consumers say that Google is the “simplest” brand in the world, with easy-to-understand, transparent and honest experiences, according to a recent study by Siegel + Gale.
The annual report is based on data from a survey of more than 15,000 consumers in nine countries (China, Germany, India, Japan, Saudi Arabia, Sweden, United Arab Emirates, Great Britain and the USA). Respondents were asked to rate 800 brands on the simplicity / complexity of their products, services, interactions and communication compared to their industry peers.
Google topped the global rankings, followed by Netflix, German grocer Lidl, YouTube and another German grocer, Aldi.
In the US, Amazon was rated the easiest brand by consumers. It was followed by Hulu, Netflix, Costco and Google.
Internet search has been rated the easiest industry by global consumers. Internet trading, electronics, household appliances and food retailing followed.
About research: The annual report is based on data from a survey of more than 15,000 consumers in nine countries (China, Germany, India, Japan, Saudi Arabia, Sweden, United Arab Emirates, Great Britain and USA).
